“Time is like a fuse, Short and burning fast” – Metallica
I feel the end is near yet so far away. I am sure someone wrote that in a song as well. It does ring a bell. That is where I am right now, just stuck in ending limbo. There is no abrupt ending to a twenty year old business. I can’t just shut the door and open another, no matter how hard I slam it.
I should not be surprised. This business has been a roller coaster from day one, why should the final chapter be any different? This section I will reflect on that roller coaster while I sit in limbo with anticipation mixed with a little fear.
To set the stage a bit, this business was founded like most others; an idea that solved an immediate problem. The idea sprung when two families were experiencing the problem at the same time. The reality is it probably wasn’t an original idea. Ideas are cheap, they are a dime a dozen. The difference is what people decide to do with them. We decided to do something. That is the major difference between entrepreneurs and the average folk.
Is there any right timing for anything? The reality is, if you are waiting for the stars to align, the lights to turn green, and all the ducks to be in a row, you will spend your life waiting while opportunities continue to pass you by. No more waiting here. As a matter of fact, we made the no more waiting decision when launched our first business in the garage of the house we just purchased, just before our wedding, just after Kerry was pregnant with our first child. Perfect timing, right? Did I mention that we both had full time jobs?
Here we are a year into our first start up and Kerry is ready to start a second. By this time our first child was born and was six months old. I just can’t think of a better time to launch start up number two, can you?
Fast forward a bit and Kerry had to leave number one to focus on number two. Good choice because five years in to number one it was done and we were buried in debt. Number two however was looking good. Remember I said it was a roller coaster and where do they go? Up.
We rode it up and it got to a point where I could hop on board. I always helped a bit but we were afraid to put everything in one basket so I never went all in. Now that I was all in we were looking good moving up having a good old time and enjoying a little success. At some point, however, we realized that we were making the same mistake with the business they we were trying to avoid with our family; we put all the eggs in one basket.
We relied on one product to provide 90% of our business. We rode that for a while but we decided it was time to diversify if we wanted to survive for the long term. We began planning for growth and as we were still climbing higher not one but two competing products hit the market; both by bigger companies with deeper packets. You know the saying, “what goes up, must come down.” Come down we did. That wasn’t the first drop on the ride but it was definitely the first big and fast one.
That was a while ago so obviously we survived. There were a lot of ups and downs during our recovery phase but we never quite got back to where we were. There are so many things beyond our control that caused obstacles for us, many which would knock down a few rungs. The good news is that each one provided some great lessons that made us better and stronger. I will dig into to some of those in another part when I actually close the door.
So, stay tuned, the ending truly is near, the door is swinging shut, it’s just a slow burn as we finalize everything and wait. And wait. For me, the waiting is often the hardest part.
Talk Soon,
Kevin W @LEAP272
Owner-Operator
You have to leap if you want to live