The End Part 7: The Never Ending Story

“Have patience. All things are difficult before they become easy.” – Saadi

Have you ever read a book that you just wanted to end? You just can’t wait to read the final page, close the book, put it on the “read” book shelf, and place the book mark in a new book. That is where I am right now. I feel like I am in story that just won’t end and all I want to do it get through it.

Of course, there are many versions of this, right? It could be that the book is so gripping you can’t put it down and you are so excited and anxious to see how it is all going to turn out. It could be that the story just drags on and you just want to finish it. You are no longer interested but putting the book away before finishing it would feel like a failure. Sometimes it is a great book but it is just so darn long. The type of book you have been putting off reading because just looking at it is overwhelming. It’s simply too long, how can you even hold a book that big comfortably and enjoy reading it? Once you start reading  a book like that it feels as though you are only reading a page a day and making no progress.

Or maybe it’s a mix of all the above. That is where I am sitting right now; never ending story limbo. There are ups and downs. Sometimes I want to be a part of it and other times I just want to leave the story and never return. The problem in my case is that I am one of the lead characters so I can’t leave the story. This story is just dragging on. I am very excited to see how it will end but I am stuck in the same scene where it just feels like there is no progress being made. It’s just the same scene over and over again

I am so ready to wrap up this chapter and sell the business. I am ready for a new chapter in a new book. It has served us well for nearly twenty years. It’s a great turnkey business to acquire for anyone in the industry. Why are people not knocking down our doors?

The anticipation of what is on the next page leaves me to create a variety of scenarios. Like the old choose your own adventure books. The problem in my case is the story has not been written yet. I can choose to envision any outcome but whatever page I choose to turn to is still blank at this point. The story has not been written, the book is incomplete.

The pandemic has taught me that life can be short; life, business, friendship, etc, can end in an unforeseen instant. Life happens in the moment. Transactions happen in the moment. Preparation happens in the moment. Everything happens in the moment. Therefore, the present is where I must live. I am anxious for this book to end so I can focus on my other businesses and what else is to come, but I can only write so many stories at one time, let alone be the lead character.

For now, I will live today and continue to do what I need to do to prepare for the ending of this story. The story will end when the story is over.  I guess there is more to come with is one.

Talk Soon,

Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

The End Part 6: The Waiting Game

“The waiting is the hardest part.” – Tom Petty

Waiting is torturous. It’s brutal. I don’t do well sitting idle. I have to move and get things done or I feel like I’m being irresponsible and lazy. It is one of my downfalls; impatience. I always want things to happen in my time, yet there is no Kevin time in the greater expanse of the universe. It only exists in my head and the vortex I pull people into when things are not happening in my time.

That is exactly what is happening right now; nothing. We are sitting in limbo with the sale and closure of the business. Steps that are seemingly being taken while walking thorough molasses. Can we just get on with it?

This will just be short because, as I pointed out, I am just waiting. And waiting and waiting and waiting. So, while I wait…

Let me impart a little bit of hindsight knowledge; be patient. They say good things come to those who wait. Well, it isn’t always good, but if I let go of control and attachment to outcomes it is more tolerable and it is easier for me to practice acceptance. When we wait with expectations we set ourselves up for disappointment. I have slowly learned, and am still learning, that practicing patience allows me to be open to the outcome whether it turns out to be what I thought I wanted or not. Many times the outcome has been opposite of what I thought I wanted but exactly what I needed.

Patience allows room for change; a change of perspective, a change of desire, a change of direction, etc. When I am impatient I am projecting what I think I want and desire on to an imminent outcome that may or may not align with what I have conjured and created in my head. And if it doesn’t align, all hell breaks loose. That hell is cast upon all those in my vicinity. That is not a good way to operate.

Therefore, as I sit and wait this time, I try to remember the lessons of my past disappointments. I try to learn from my past mistakes and be in the present and focus only on what I can control. I can control my attitude and I can control the work I choose to do in the meantime. I can only do my part. Beyond that I must continue to wait…

And wait, and wait.

Talk Soon,

Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

The End Part 5: A Wrinkle In Time

“Our greatest glory is not in never failing, but in rising every time we fail.” ― Confucius

As I write this, it is just about a year since the world shut down. Not to mention the business this series is about. We are a travel related business and when no one can travel there is no need for our product. Covid was the final nail in the coffin for us.

The reality is, we already begun digging the hole with one foot in. We were already on a downward slope to begin with. We have spent the last five years trying to heal and recover from one blow after another. Many of the blows were beyond our control but the impact of many could have been minimized or prevented had we done some things differently; hindsight is twenty-twenty.

Looking back through the glass there are many lessons to be had for the choices we made over the years. The hard truth is we can really go back to day one and see that the manner in which the corporation was formed and structured placed the business in a vulnerable position financially. After that, we backed ourselves into a corner as a one trick pony; easy prey for bigger companies to pounce on. We didn’t realize it until it was too late.

I have shared on many occasions the events that led to our first major fall so I will not go into detail here. The fact is that we have been working to recover from that for nearly a decade. It has truly been a roller coaster ever since. We climbed pretty high several times but would fall back again. We were just never able to get back to that high point again and maintain our position. It was always one thing after another; a recession, copy cat products, trade wars, factory headaches, the list goes on.

Each issue alone was not the biggest deal but when you are already in a compromised position, the impact hits harder. So, we did our best to mitigate the external issues beyond our control but the timing was always off. Looking back that begs the question “did we really do our best?” I can only answer for my choices and actions and the answer is a resounding “NO!” I absolutely did not do my best.

That it a blessing and a lesson in and of itself. The ability to see our mistakes and admit we were wrong is huge. That places us in a position to learn and grow from the mistakes. There a many to be had through the years of this business which prevents the mistakes from becoming failures. Not that a business that operated for twenty year is considered a failure, but I can easily throw my thoughts to the darkness and say that I failed because we are shutting down.

I will close with that and leave the lessons to be shared in another part. For now, we are still in limbo with the closing. This door sure is taking its time to shut!

Talk Soon,

Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

“Time is like a fuse, Short and burning fast” – Metallica

I feel the end is near yet so far away. I am sure someone wrote that in a song as well. It does ring a bell. That is where I am right now, just stuck in ending limbo. There is no abrupt ending to a twenty year old business. I can’t just shut the door and open another, no matter how hard I slam it.

I should not be surprised. This business has been a roller coaster from day one, why should the final chapter be any different? This section I will reflect on that roller coaster while I sit in limbo with anticipation mixed with a little fear.

To set the stage a bit, this business was founded like most others; an idea that solved an immediate problem. The idea sprung when two families were experiencing the problem at the same time. The reality is it probably wasn’t an original idea. Ideas are cheap, they are a dime a dozen. The difference is what people decide to do with them. We decided to do something. That is the major difference between entrepreneurs and the average folk.

Is there any right timing for anything? The reality is, if you are waiting for the stars to align, the lights to turn green, and all the ducks to be in a row, you will spend your life waiting while opportunities continue to pass you by. No more waiting here. As a matter of fact, we made the no more waiting decision when launched our first business in the garage of the house we just purchased, just before our wedding, just after Kerry was pregnant with our first child. Perfect timing, right? Did I mention that we both had full time jobs?

Here we are a year into our first start up and Kerry is ready to start a second. By this time our first child was born and was six months old. I just can’t think of a better time to launch start up number two, can you?

Fast forward a bit and Kerry had to leave number one to focus on number two. Good choice because five years in to number one it was done and we were buried in debt. Number two however was looking good. Remember I said it was a roller coaster and where do they go? Up.

We rode it up and it got to a point where I could hop on board. I always helped a bit but we were afraid to put everything in one basket so I never went all in. Now that I was all in we were looking good moving up having a good old time and enjoying a little success. At some point, however, we realized that we were making the same mistake with the business they we were trying to avoid with our family; we put all the eggs in one basket.

We relied on one product to provide 90% of our business. We rode that for a while but we decided it was time to diversify if we wanted to survive for the long term. We began planning for growth and as we were still climbing higher not one but two competing products hit the market; both by bigger companies with deeper packets. You know the saying, “what goes up, must come down.” Come down we did. That wasn’t the first drop on the ride but it was definitely the first big and fast one.

That was a while ago so obviously we survived. There were a lot of ups and downs during our recovery phase but we never quite got back to where we were. There are so many things beyond our control that caused obstacles for us, many which would knock down a few rungs. The good news is that each one provided some great lessons that made us better and stronger. I will dig into to some of those in another part when I actually close the door. 

So, stay tuned, the ending truly is near, the door is swinging shut, it’s just a slow burn as we finalize everything and wait. And wait. For me, the waiting is often the hardest part.

Talk Soon,
Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

The End Part 3: The Doors of Perception

“That men do not learn very much from the lessons of history is the most important of all the lessons that history has to teach. – Aldous Huxley

I still do not know the ending. I am somewhere in the middle of this section of the story. I do know it is the end of this business as I know it; that is for certain. It is the how and what that are the two biggest mysteries at this point in time. As much as I would like to just have it be over, there is always a process, the timing of which I have no control over. That is one of the many lessons I have learned while operating this business.

While I wait and jump through all the necessary hoops with three interested parties I feel it is time to start looking at the lessons and identifying the skills, traits, principles, etc that I can carry forward in my other current ventures and those of the future. Because one other thing I do know, is there will definitely be other doors, even if I have to knock them down. I am a serial entrepreneur and I am pretty sure that cannot be taken away. It would be like taking an arm or a leg.

What can I learn from the history of myself and other business owners like myself? Too much to list here, but let me focus on the process and timing of things. There have been many occasions in my life , personal and professional, that I have failed to learn from my mistakes in a timely manner. Further, there have been times where I have refused or denied the fact that I could even learn from any such mistake at all.

Why? Because the hardest lesson for me was to take my ego out of the equation. I didn’t want to look ignorant, stupid, inexperienced, etc. I thought admitting to my mistakes, bad decisions, and poor management was a sign of weakness and weakness that doesn’t fly in business, right? Not until years into my entrepreneurial career did I realize that all those “mistakes” and “failures” were really the key to becoming better and better. They were the treasure trove of knowledge that would build a better business. All I had to do was accept responsibility, opening me up to learn from them.

That did happen once I learned that the most “successful” people all failed just like I did. Most of them on a much grander scale too. This opened me up to do a deep dive to rediscover the mistakes and learn from them so I could move forward better and stronger.

Jumping back, one very important lesson is that everything and everyone has a process. And further, I do not control it. The processes involve timing. One of the hardest and most frustrating lessons to learn is that I do not control anyone’s timing. Life and business does not happen on Kevin’s time as much as I want it to. That leads to utter disappointment or acceptance; Accepting that I have no control over anything but my own attitude and perception. And, I cannot create or control time. It is the most valuable resource and all I can do is work to manage my own time to be of maximum effectiveness.

That is one of the most important lessons because in my experience it has been the root of so many other less than ideal situations and experiences that could have been prevented had I just practiced a little patience and acceptance. The more expectations I placed on employees, vendors, competitors, etc the more frustration, anger, resentment, and fear I experienced, In turn, the more poor decisions I made that led to most of the “mistakes”.

Now, I try to stay present and focus on what I can do to push my life and business forward regardless of the decisions, processes, and timing of others. When I satyr mindful and aware of my thoughts, my actions usually follow in a way that is better for all those around.

The hardest part is the application but that is ok, there are more doors to open and more lessons to learn.

Talk Soon,
Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

The End, Part 1

“So here I am, in the middle way, having had twenty years—Twenty years largely wasted…” – T.S. Eliot

TWENTY YEARS! Twenty years I have wasted my time, energy, and money. Twenty years I have donated my blood, sweat, and tears. For what? Was it all for not? Is this really the end? Where to from here, Virgil?

My emotions race from one extreme to the other. Thoughts pacing back and forth from excitement to fear. Is this really happening? Is this really the end for the longest running business in my entrepreneurial career?

It appears so.

It has been nearly two decades of the wildest roller coaster ride I have ever been on. Slowly climbing to the top, looking out across the vast view and looking down. No, don’t look down. Never look down. Fear and anxiety with butterflies going crazy inside. Just look up, not down. Just focus on what’s happening right here and now and don’t look too far ahead. Then, before you know it…hold on for the free fall. We had a few of those, some we saw coming, and others took us down by surprise, like a ninja’s silent attack.

That’s business. It’s just like life; there are ups and there are downs. There are beginnings and there are endings. How we deal with them is what makes all the difference. I can be sad, I can angry, I can be happy or anything else in between. I can point the finger and blame every one and everything but myself. Or, I can take a look in the mirror assume the responsibility and move on.

Was it really wasted? Is it really the end? Sometimes the end is just the beginning.

Talk Soon,

Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live

Don’t Look At me…

“Don’t look at me!” – Kevin Williams

Yes, I just quoted myself for this short piece. I do not remember saying this, but apparently, this was one of my phrases growing up. If I was upset I am told that I would say it to the people around me at the time. The phrase doesn’t really have much to do with what I want to discuss but it came to me when I started writing, and I’m the author so I get to decide.

Integrity is what I want to discuss. This piece is short because I don’t want to dilute the message, I have and will go into more depth in other articles but enjoy something short and sweet for now.

Do the right thing whether it serves your interests or not. Simply do the right thing because it’s the right thing, even when no one is looking. That is what integrity means to me. I guess that is why that quote came to me. Different context, but hey, I can’t really control the way the squirrels act up there.

Integrity is a principle I strive to incorporate into every aspect of my life. The most important word in the previous sentence is “strive.”  I try my best to practice this in all my affairs but it is a process and I am not perfect. I have learned, however, that when I do practice it, good things happen. When I do the right thing, good things happen to me.  I like good things to happen!

How do you act when no one is watching?

Talk Soon,

Kevin W. @Leap272
Owner-Operator

You have to leap if you want to live.

DON’T WALK AWAY

If you are an entrepreneur you understand it takes a lot of work. Not to mention time, sacrifice, dedication, determination, patience, perseverance, and so much more. What drives me as an entrepreneur is that belief in what I am doing. I believe in my mission; the “why” in the “what” I do. That keeps going.

Unfortunately, there are so many messages out there that make it look so easy. It’s simple, but it is not easy. And most importantly, it doesn’t happen overnight. These messages are being created and delivered by the wantrepreneurs. They want it so bad they are willing to do whatever it takes make you and anybody else believe them, follow them, and buy their secret formula. The secret is there is no secret. It takes everything I mentioned in the opener.

The sad part is that so many people fall for the ones playing with smoke and mirrors. I’ll give them credit, right or wrong, they are good at what they do. I get it. If thought I could get the real thing faster I would go for it. I have fallen for few tricks in my time. For me, it became part of the learning process and ultimately, reinforced the reality that it takes time and hard work.

Of course there are many out there that are real and legitimate but it seems for every one real one there are ten snake oil salesmen. It often seems that these true entrepreneurs came out of nowhere but if you ask any of them they will say that their overnight success took ten years to accomplish.

If you have that drive, desire, and passion in you, don’t give up. Don’t be discouraged when things are not happening fast enough. Anything worth having is worth working for. Don’t sell yourself short. Don’t fall for the scams. Just put your head down and do the work. If you can’t say that you did everything in your power to make it happen, then keep going, don’t walk away. Regret is a horrible thing to live with.

Don’t walk away before the miracle. You will never know what might have been if you stop short.

Talk Soon,

Kevin W. @Leap272
Owner-Operator

You have to leap if you want to live.

Outta My Hands…

“Stay committed to your decisions, but stay flexible in your approach.” – Tony Robbins

You have to remember that some things are just out of our hands. We can’t control everything and we definitely can’t control the outcomes. It is important to keep this in mind and avoid becoming attached to outcomes. We have to be open and accept that what is supposed to happen will happen. If it’s not meant to be, it won’t. We can either accept it or fight it.

All you can do is put forth your best effort and wait and see, try not to get bent out of shape or too focused on what you want to happen. That is a recipe for disappointment. It is important to understand what you can and can’t control and that the outcome is not something you can control.

2020 is a clear example of this. The pandemic and the resulting policies were something I would have never foreseen or imagined just six months prior when we purchased the restaurant. Obviously, we would have never done so if we could have known that we would have to shut down our dining room. Are you kidding? How will we stay in business?

There are so many external factors that are beyond our control and out of our hands. A business cannot plan for them all. Of course, you want to build in some protective mechanisms and processes during your business planning, but planning for a global pandemic just wasn’t on the table during our planning.

Well then, do we just quit? Throw in the towel and call it? Absolutely not. There will always be things that threaten your business from competition to down economies that are beyond your control. Nobody said starting a business would be easy; it is definitely not for the weak. You can’t work in a plan of action for every “if this then that” scenario, but you can plan to be flexible. Flexibility should be woven into the fabric of your business plan and operations. If it isn’t, when anything of any magnitude knocks on your door, you’re through.

I could have easily whined and cried about the pandemic and called it quits. But, I’m not built that way. I have learned over the years that a business needs to be able to quickly adapt and change course. In a small business that means the owners, leaders, and managers have to be flexible and able to adapt. That could be as simple as changing some products or tweaking the entire model. Neither can be done if there is no room for built in to your business in the first place. If you are too rigid, you’ll break.

I am happy to say that we were able to adapt and have made it through 2020 and are still in business. We are not free and clear yet as the pandemic isn’t over but the situation made us stronger and we hope come out better on the other side. The experience has fueled many discussions and ignited the creativity to consider some new directions for the business.

Only time will tell. We will continue to operate as our local authorities allow us too while simultaneously building out the “adapted” side of our business so we will have choices moving forward. Who knows, maybe we will move away completely from in-store dining and focus on a different side of the food service business. Another great lesson I have learned from starting and running businesses in addition to being flexible is to know when to say when. There are times when you can do everything in your power to be flexible and adapt but all efforts prove futile. I have learned this the hard way more times than I care to admit and it cost a lot of time and money. But it takes what it takes and has made me stronger as a result.

The lesson? Make sure to build flexibility into your business plan, as well as an exit strategy. Make certain to hop a road with an off ramp because some things are just out your hands; make sure the steering wheel isn’t one of them. 

Talk Soon,

Kevin W. @Leap272
Owner-Operator

You have to leap if you want to live.

AIM TO PLEASE…Everyone???

“Everyone is not your customer.” – Seth Godin

If you cast your net wide enough you are surely to catch something, right? Probably a lot something. Sounds good, but is that “something” what you really want?

There is a saying in sales and marketing that “if everyone is your customer, then no one is your customer.” Another variation is “when you speak to everyone, you speak to no one.” I have heard several other variations and I am not quite sure to whom it is originally attributed to. The gist is the same for each; be deliberate in your targeting.

Using the shotgun or wide net approach might deliver your message to more people and create the illusion that you market is larger than it is. However, is your message being heard? That is the key question. To be effective, your message must be heard and consumed by your intended audience. The message is useless if it fall on deaf ears. Think of mass mailers and junk mail. Little marketing postcards are sent to every household for product x. The majority of these postcards are most likely tossed in the trash because most people do not need or want product x.

Who didn’t throw out the postcard? Those are the ones that are important. How can a marketer distill their message to reach those people and others like them? How can one define that group of people that read the postcard? What is it about product x that resonated with those people? How are they similar? These are just a few questions to ask. There are hundreds.

If you aim to please everyone you will end up pleasing no one. Or at least not enough to call a viable market that can sustain a business. It is important to know and understand your market as best you can. Create avatars for you ideal customer so you know as much as you can about them. That way you can create messages that will actually be read by them about products and services they actually want and need and are willing to exchange their money for.

At the end of the day, it is better to have a small market that you can serve well with a high rate of conversion than a large market with low conversion. When you create that market and truly understand them you will chow how to please them. That will create a market of loyal customers that will continue to buy from you.

Once you lose sight of your market and how to serve them you lose your ability to please them. That will be the beginning of the end of your business.

Talk Soon,
Kevin W @LEAP272
Owner-Operator

You have to leap if you want to live