“How you do anything is how you do everything.” – Jack, Orphan X, A novel by Gregg Hurwitz
So, are you a jerk? All of us can be sometimes, right? We are human. The point is, there’s no point in being a jerk. Where does it get you in life? What purpose does it serve? I know some argue against what I closed the last part with…”Nice guys finish first”. In all honesty, I’m probably wrong. That’s right, I’m admitting I am wrong. Nice guys really do finish last. Lap one, heat one, game one, battle one. Because what are the other sayings?. “It’s not a sprint, it’s a marathon.” “Slow and steady wins the race.” However you want to phrase it, life is long. Careers are long. The old adage “you have to step on a few backs to climb to the top” doesn’t have to be true – it isn’t true. Sure, people still do it, but it doesn’t have to be like that. And, it shouldn’t be like that. The people that believe that are the people that are going to crash in the end. They are the ones that will be eating a glass sandwich, with a side of $^!# Why? Because we are watching. We see what they are really up to.
Remember, we live, work, and play in a brave new world. A world where there are so many watching eyes and listening ears. There’s really nowhere to hide anymore so there’s no reason to be anything but yourself. At home, at work, at play whether you’re the owner, boss, manager, worker bee, buyer, seller, customer, or the sales person, it just doesn’t matter. People want connection, interaction, and engagement. People want to feel heard, respected, and cared for.
I don’t know what’s coming next, but this where we are today. If I want my businesses to survive I have to take care of my customers. I have to treat them right even when they’re wrong. A happy customer might tell a few people but a pissed off customer will tell as many as they can.
I need to remember, I can’t please everyone. There will always be those customers that no matter what I do or what I say I will never please them. That’s ok, the key is to recognize it and move on. Remember, the impact is exponential. People see it, they’re watching. So, I treat the customer right; good customer, bad customer, vocal customer, or quiet customer, a customer is a customer. They can leave a good review, bad review, or no review at all. The reality is they leave their Likes, loves, retweets, thumbs up, thumbs down, happy faces, sad faces, or pissed off faces all for the world to see through the glass.
I watch as well. I watch the posts, the comments and all the interactions and engagements. It halpe me serve my customers better. Therefore, it me serve my business better. I am investing I the long game, with double paned windows.
So what’s the bottom line? What’s the conclusion? We all know the internet has changed the landscape forever. Closed door operations are becoming obsolete. Customers are people and so are we. We are emotional creatures and want to feel good. We crave attention, connection, to be heard, and understood. The only way to operate behind the glass is to keep it clean and be transparent. Leave the window dressing for the holidays. Be real, be authentic, and be genuine. Yes, three words that say the same thing, that’s how important it is today so triple down on authenticity.
Create those connections. Nurture those relationships. Listen, respond, and engage. Just be you and don’t be a jerk. And, if you are a jerk. Learn to be nice and take the glass sandwich off the menu.
Talk Soon,
Kevin W @LEAP272
Owner-Operator
You have to leap if you want to live
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